A business that:
1. Knows and understands its reason for existence (purpose),
2. Is fully aware of its vision (future declaration),
3. Has clear cut objectives (main goal broken into small manageable tasks),
4. Engages in a step by step progression toward its destiny (forward movement),
5. Identifies problems in an existing market (opportunities),
6. Formulates appropriate solutions to identified problems (value proposition),
7. Execute the solutions in an economically profitable manner (industrially applicable),
8. Keeps on identifying emerging problems and keeps on providing solutions for these problems in a profitable way (ongoingplanning process),
….is like a cord of three strands that any economic situation cannot break!!! – Elijah Tembo

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