Run & Grow

What’s your story? How to build a winning brand through storytelling

Africa has not produced many known brands in the class of Chinua Achebe whose 1958 novel, Things Fall Apart is still selling millions of copies worldwide, or the class of Strive Masiyiwa and or Econet Global represented across the globe. Are our stories not good enough or they are simply not being effectively told? What

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How to attract an investor for your small business in Zimbabwe

The word investor has become synonymous with billions. Wherever you go in Zimbabwe, you hear people talking about investors. It’s an exciting time for our people and country. But what is an investor? How does an Entrepreneur making furniture in Glen View attract an investor to help grow her business? This article must not be

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3 Simple Ways to Use Content to Increase Brand Visibility

By McDonald Mafandizvo I believe by reading this article you are one of those who use some form of content marketing in your overall marketing strategy, so you know that a content strategy is imperative to your success and increases brand visibility for your company. This is how cool content marketing can be; just writing a few

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Do you really need that money? Start before you finance

How much money do I need to start? This is possibly one of the most asked questions around entrepreneurship. My response is very simple, you do not finance to start, you finance ‘the start,’ you start then finance. It appears a lot of people are under the illusion that the cost of starting is solely

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